Gutka is a mixture of concentrated tobacco and flavorings, recently developed by tobacco companies. It is more addictive than cigarettes, and therefore it created its own market almost overnight. Although seen throughout every level of society, the habit of chewing gutka is particularly prevalent in people of lower socioeconomic status.
In the U.S., oral cancer is one of the less commonly occurring cancers. However, in India, oral cancer is one of the top three, owing directly to the practice of chewing tobacco.
http://www.cnn.com/2008/HEALTH/07/23/usc.india/ We have developed a comic, a board game and a set of posters to teach children about the risks of gutka in a way they can relate to. We have also developed a set of educational pamphlets to be distributed at local clinics.
Wednesday, August 13, 2008
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